The Promise and Perils of Commercial Partnering with a Personality

Commercial use of a person’s name, image, and likeness permeates advertising, co-branded products, merchandise, reality shows, and social media. While many times use of a personality is licensed and allowed, others occur without permission. Whether a negotiated license or an unauthorized use, there is value in affiliating with notable personalities. For information on this extensive topic, read Attorney Jonathan Faber’s article published in Entertainment & Sports Lawyer.

Published in Entertainment & Sports Lawyer: Volume 37, Number 1, ©2021 by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association.

This McNeelyLaw LLP publication should not be construed as legal advice or legal opinion of any specific facts or circumstances. The contents are intended for general informational purposes only, and you are urged to consult your own lawyer on any specific legal questions you may have concerning your situation.